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LiquidityBook, a provider of OEMS that already had a solid position in the trading technology field, came to us during a pivotal moment in the company’s history. Despite its increasing revenues and a minority investment from a venture capital firm, the company was facing intense competition from well-funded rivals who were leveraging SaaS-based technology and had significant marketing budgets. This threatened to undercut one of LiquidityBook’s key strengths, making it clear that a new approach was necessary. With our help, we were able to build them a new brand that is simple, clean and eye-catching while at the same time reflecting the complex, institutional nature of their business.


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