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To support the Hawai‘i State Department of Labor & Industrial Relations in promoting its QUEST Workforce Development Grant, we launched a dynamic, multi-channel marketing campaign aimed at increasing awareness and applications for the new Paid Internship Program.

ClientHawai‘i State Department of Labor & Industrial RelationsProjectQUEST Workforce Development GrantShare

  • Target Audience: Students, Low-income, Long-term unemployed, Native Hawaiians; Pacific Islanders; Senior citizens (55 years and older); Minority ethnic groups; Veterans; Persons with a disability; Women; and Individuals possessing low basic skills
  • Management of all creative budgets, storyboards, bids and quotes for talent and production teams.
  • Development of Display and Video assets with translations
  • Development of Media Buying Plan
  • Purchased of annual Television, Outdoor, Digital, and Radio advertising
  • Garnered an immediate increase in applications for the Paid Internship Program

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